Online marketing sometimes referred as digital marketing is the way of using different online available tools and plaforms to promote a company, products, services and even individual people. Online marketing can be used to promote anything acceptable by different social platforms.
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SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
PAY-PER-CLICK (PPC) ADVERTSING
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services.
Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
BULK SMS MARKETING
SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content marketing often has a high ROI as you can tell them story and ask them to use a specific service or product.
SOCIAL-MEDIA MARKETING (SMM)
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
SEARCH ENGINE MARKETING (SEM)
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
SOCIAL-MEDIA OPTIMIZATION (SMO)
Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.